We are excited! ModaCine Fashion FIlm Festival will be doing a promotional event at Urban Air Night Market June 5th, from 6PM - 10PM on FERN Alley in San Francisco, screening a series of short fashion films by fillmmakers, Damien Krisl, Eugenio Recuenco, Femke Huurdeman, Monica Elkelv, Ioanna Theodorakou, Pawel Uniatowicz, Wing Shya and our very own Warren Difranco.
This screening is a promotional event and we hope that we can generate interest in our project to push it forward and bring it to the next level.
A long time project I have been slowly developing over the many years, that will continue to develop. It is only recently through Revista Diafragma that I have directed some sort of philosophy to the works. Through their issue featuring a theme, Ventanas, I found a key to the meaning to the series of images.
Windows are a representation of the barriers place upon us, not unlike the ones used for the leisure of window shopping. For many, a nearby door is all there is that stands between you and the contents behind the window. For others, the window is placed as a barrier to see through but not enter and partake in the events behind it, much like a glass ceiling.
For the photographer, the window will always provide the barrier which stands as a sphinx that asks us whether we are here to see or to experience. We arrive there after leaping through many thresholds, til we come to the final one that will present us with the dream, the premonition or the nightmare of what we imagined seeing from behind the glass.
Windows serve as a barrier to keep us within and protected from the contents outside, or they keep us out protecting the contents inside. Though impossible to break the proverbial glass before us, it is possible to pass through without a door. You simply need to believe that the window was never there and the experiences you see are yours or will eventually be. Then the sphinx will ask…. how will you live?
Unite a fashion, film and tech industry here in San Francisco.
Let’s begin this fashion revolution.
Special thanks to everyone who have been with me from the start of this project and held on. I’ve created another video that is what I hope will give everyone an idea of the feel, energy and caliber of what we are trying to do. Most of all, to show you how much we really do care for this project. Hope you liked it enough to give us your vote of confidence!!
Thank you to the following:
Hector Manuel and Sara Dashty. The champions of this project whom I adore.
Also credited in the film is Eugenio Recuenco for his beautiful film AIRE.
Music was provided by Canton Becker, thank you!
All editing, videography and photography was by Warren Difranco
Thank you to our models Ania Spierling, Rebecca Case and Sarah Wilson, our new member, Marisa Llamas and also I’d like to mentioned Ed Dahl, Ilan Reuben, Colleen Quen, Fati Farmanfarmaian, Jennifer Yount (www.halfwaterhalflove.com).
And everyone who I have photographed throughout the years. I never thought it would all finally lead up to this.
Half Water Half Love a blog by Chef Jennifer Yount, featuring haute cuisine at home! Ms Jennifer is a part -time caterer and is a professional personal chef for people with more distinguished palates and can appreciate a really good meal :) A graduate of the reputable CCSF culinary program, she has worked in places like Destination Bakery and Refuge in San Carlos. She has also catered for various film sets and productions and provided amazing meals for models and fashion designers backstage at fashion shows in San Francisco. The say models never eat, well, not when she has planned the menu. Check out some of her meals on Instagram #halfwaterhalflove
Featured in Grazia Magazine UK, story about current wedding trends. A high fashion version of an engagement shoot for Bambo O and Janice J., a special little offering I have as a photographer I do for couple who want something more chic in the planning for their special day. Photography by Warren Difranco / ModaCine and makeup and hair by Sara Dashty
And, for the record, Janice and Bambo are the sweetest people I know.
The main photo introduced and accompanied a video that had 1 million views, 10,000 articles and the couple had been offered interviews by every news outlet, full on TV shows by every major network, it has been viewed in every country that has vimeo and there articles in every language. The tragic thing is, I was not credited on any impression at all. In fact a major UK webnews site called Daily Mail credited another photographer on the photo, thinking that was okay? This is a lesson to all photographers out there to make sure that you insist accreditation on your work at all times and copyright your work.
"Official Selection" CINEQUEST 2012 (World Premier) "Audience Choice Award" Dances With Films 2012" "Audience Choice Award" Cine Las Americas (Austin) 2013 "Best Screen Writing" Downtown Film Fest Los Angeles 2012 "Best International Film Nomination" Festival Icaro 2012 "Best Independent Film" XicanIndie 2013 "Official Selection" NY International Latino Film Fest 2012 "Official Selection" NY Independent Film Fest 2012 "Official Selection" Qfilm Fest Long Beach 2012 "Official Selection" Beloit International Film Fest 2013 "Official Selection" Oakland International 2013 "Official Selection" Chicago Latino International 2013 "Official Selection" Reel Rasquache 2013 "Official Selection" Seattle True Independent film fest 2013 "Official Selection" Senorita Cinema 2013 "Official Selection" Frequency Film Festival 2013 "Official Selection" Mix Mexico Festival De Cine Y Video 2013
Cinematographer and co-Director of Photography of feature film, Delusions Of Grandeur.
Work Detail: Role as Director, Cinematographer and Producer. Two days of shooting at Churchill in San Francisco and AG headquarters, with assisting by Cody Kirkpatrick. Contacted a friend from the band Chris Gongora to acquire music for the piece. KickStarter Campaign was very successful generating $18,219 above expected funding goal and made Staff Picks on KickStarter website.
"Your video is awesome. Who did that for you?
A good friend of the Jake’s, Warren Difranco of ModaCine Films took on this project as a favor, really. It has been a labor of love. He’s amazing and passionate and cares. Check him out at www.modacine.com. And work with him if you can… you won’t regret it. - Nate, co-founder Artful Gentleman”
Work detail: photography and website design [karelsterbajewelry.com]. Probably one of San Francisco’s top jewelry designers. One of the best I have ever seen! The massive ring in the images holds a very rare, very large yellow diamond of some ridonkulous amount of carats. With is 90+ inset diamonds, the ring is worth well over $800,000.